Apple Limits iPhone Duo Sales to Two Per Customer

Apple is limiting how many iPhone Duo phones a customer can buy. According to CNET, an Apple Store message says that a maximum of two iPhone Duo devices can be purchased per customer.

MacRumors reported the purchase limit earlier this week. The two-per-purchase limit will presumably also apply to shoppers in stores when the phone launches on Friday. Apple will also have limited stock of the iPhone Duo in stores.

Preorders are backed up until the end of January. As of the time of publication, the estimated delivery date for two iPhone Duo preorders was Jan. 25.

Multiple iPhone Duo devices can be added to carts at Verizon, AT&T, T-Mobile and Best Buy. Purchases at those carriers require signing up for a line of service with a carrier.

The iPhone Duo is Apple's first foldable phone. International Data Corporation expects the Duo to amount to 31% of the foldable phone market share by the end of the year. The same group expects the Duo to grow to 40% of the foldable phone market share in 2027.

Apple has used purchase limits before. In September 2007, Apple limited buyers to two original iPhone orders, and later eased the limit to five by the holidays. In 2012, Apple limited iPhone 5 preorders to two per customer.

CNET Senior Reporter Abrar Al-Heeti gave the device positive early reviews.